Roberto Di Donato

My name is Roberto Di Donato and I'm in charge of management control. I work with entrepreneurs from different sectors and turnover, who do not know how much they really earn. They often find out in December, when the accountant closes the balance sheet, and at that point there is nothing left to correct. I work on the numbers every month. I put the company's accounts back in order and look at what remains of the margin, where the costs go, when the money comes in and out, what product/service makes the most, what burns cash, what should be invested in or what to avoid, and much (much) else. Then I compare everything with what we had planned and tell you where you will arrive at the end of the year. It's like driving with the navigator. You know where you wanted to go, where you're really going, and what obstacles you encounter before you get there. Without it, it's a navigator telling you you were supposed to shoot three hours ago. An entrepreneur with whom I work thought he had closed the year at a loss. When we really counted the warehouse, it had an operating margin of almost 17%. Another believed he was making money and instead worked below break-even without knowing it. We work together for 12/18 months, with a regular session every month.